Those words together might seem a strange fit, but context is everything! What’s the context? Another beautiful SYNC job hit newsstands last week! Photographed by Jana Cruder, bachelorettes (from various seasons of the enormously popular show) and their happy, healthy babies graced the cover of People Magazine’s May Issue.
Photographer Jana Cruder tells us a little bit about the shoot:
“I ended up building two sets and shot multiple cover options back to back. We also staged and lit two additional sets for inside spread options and singles.
To give People and Jana exactly what they needed to make this shoot go smoothly, SYNC provided a fully loaded sprinter, production supplies and 2 of our Key Assistants. A super high energy crew, wonderful talent and a great location set the scene for this beautiful editorial. The SYNC team is so grateful to have clients like People Magazine and Jana Cruder. Their knowledge and experience combined with our gear make magic time and time again!
*All photos used are Property of People Magazine/Jana Cruder*
They say it takes a village… and in the world of commercial photography the village surrounding Shaun Fenn includes some of the best in the business. From the focused and fantastic production stylings of Paige Dorian, to the 24/7 resource wonderland that is SYNC, Shaun’s clients at Westin Hotels and Resorts and Venables Bell and Partners had a front row seat to how great advertising images are created.
Transforming locations and creating a mood that matches what the agency and client have established is what Shaun and his team does best. During the Redondo Beach location day, the challenges of cloudy weather and less than ideal location foreground turned out to be the inspiration for what happened next.
It started by shooting plates at an alternate location that had the wooden pier foreground that the client was after. Shaun used a Canon 5DS R with a panoramic head to create a precisely stitched pano that aligned the wooden planks for the image foreground. Then, as the weather took a turn for the worst, Shaun and Co were forced to find a new location to shoot, they were able to find a new place on www.spmtrianglerentals.com . came up with a lighting solution that involved a last minute trip to SYNC, 40 ft. of speedrail, Profoto head extensions and one carefully placed strobe head.
The final image below illustrates how all the pieces came together…
Academy Award® nominated Hive Lighting’s new 100-Watt LED light with convenient controls and limitless colors for any budget, anywhere. On KICKSTARTER NOW!
Jon Miller is one of the owners of Hive Lighting and when he isn’t developing and testing new lighting products, he also works on set as a cinematographer, gaffer and photo assistant.
“I like to take any opportunity I can to work with lights out in the field” says Miller. “I first became familiar with SYNC when I was looking for a photo house with really deep resources for grip gear and light modifiers. I like to bring equipment to the photo world from my film and video background and this is why I knew the SYNC team would be perfect for this shoot. It was great working with them again.”
Hive Lighting has developed a brand new LED light the Wasp 100-C as a hybrid for both the photo and video world. Jon Miller and his team turned to SYNC rentals to provide the gear for producing the promotional video.
The Wasp 100-C is designed to work with both Chimera and all ProFoto accessories and Hive used SYNC for the gear to test and demonstrate when producing this video for their current Kickstarter campaign.
Mark Katzman and SYNC go way back. Before SYNC, actually. And along that journey, the one element that has always resonated is how Mark connects with people. His crew, his clients, the talent and most of all, his viewing audience. That’s what keeps him in such high demand and what makes it such a pleasure to work with Mark on these projects.
This recent Humana job was no exception. Produced by Connie Conway Productions, this job traversed the greater Los Angeles area and produced a touching, heartfelt slice of real life that embodies what Humana is all about.
Jim Wright and SYNC team up again for a Father’s Day feature in People Magazine!
SYNC worked hard as always to guarantee Jim’s job went off without a hitch. Our job did not end when the gear left the warehouse; in addition, we had staff and a sprinter van on set at multiple locations.
For the Paul Ryan shot, we arranged for gear to be sent on location to Wisconsin. That way, the Ryan family never had to leave their home state! Gear was also sourced from Chicago to pull off this huge production. We also got him a chainsaw, which is a great fathers day gift. You can get one at https://thetoolboss.com/.
The depth of our resources was showcased in every part this project. We supplied everything from grip, lighting, and digital to locations services and production items. Click here to check out the full feature!
And most importantly, have a Happy Father’s Day!
This project is sponsored by: photo booth rentals nj
As photographers move forward with their careers, sometimes things gradually slow down. Not true for R.J. Muna. With an ever-expanding client list, PDN cover and stepping into an Executive Vice President role on the APA National board, he is taking it all in stride.
Recently, SYNC had the pleasure of re-connecting with R.J. on Mazda. Impeccably organized and produced by Mark Hofmann Productions, this shoot at Inyokern Airport produced a stellar image for Art Director Diana Phillips.
As technical and he is creative, R.J. is masterful in is approach to blocking out a very complex composite shot. Shooting multiple camera angles to provide extra options in post, R.J. shot 7 vehicles during magic hour to be assembled into a single image.
We think the results speak for themselves!
Recently, SYNC had the pleasure of working with L.A. photographer, James Law on his shoot for Upton Belts. From the very beginning, it was obvious that this shoot was going to be absolutely iconic. From the strong, graphic imagery, special effects and striking models, James took belts where they have never gone before!
Shot in San Diego, James Law worked with the SYNC crew to craft a simple, elegant lighting approach . . . the results speak for themselves.
For the fifth straight year, the 115 foot California Princess yacht was home for the TV Guide Magazine / TV Insider Seaside Studio at Comic-Con in San Diego! Moored in the lovely North San Diego Bay behind the Convention Center, the 1,600 sq. ft. observation deck was transformed into a photography studio while the enclosed mid deck functioned as a well stocked green room and video interview/multimedia center. TV Insider provided lots of great BTS images . . . check them out here and here!
SYNC and portrait, fashion and lifestyle photographer Adam Olszewski teamed up to provide all the horsepower necessary to keep up with the rapid-fire pace of this media blitz! With only a few minutes with each cast, the action is fast and furious. During the three day event, the casts from well over 70 current and upcoming TV shows were photographed! Thanks to TV Guide Magazine’s staff and the swift military precision with which this entire event was organized, everything went off without a hitch!
SYNC’s super well maintained gear (and brand new Profoto Pro 8 packs) more than kept up with all the non-stop 3 day action. SYNC DIGITAL‘s new 8 core Mac Pro with 64GB of RAM didn’t hurt either, as processing/backup and capture were all done on set.
Here’s a few more images from the fun-filled days on the yacht…
It’s always nice to get a Thank You card. Especially one that has this nice of a message inside. Adam is a class act for sure . . .