SYNC was proud to be a part of a very classy portrait shoot of Usher, done by the hands of the very talented Jim Wright. Usher was featured in the newest issue of Cigar Aficionado, which is available on newsstands today. These images are smoking!
Everyone loves using Chimera’s OctaPlus Lightbanks—especially the patented OctaPlus 57! It’s an amazing 7 ft. octagonally-shaped Lightbank that converts to a 5 ft. version!
It’s like getting two Lightbanks in one!
OctaPlus 57 Lightbanks have soft silver interiors, which create a highly efficient and even light spread with rounded highlights. The New Hi Heat versions are available for continuous lights and higher temperatures and they are compatible with continuous source lights up to 3,200 watts.
SYNC also has the 3 ft. OctaPlus OctaPlus which is compatible with continuous source lights up to 1,200 watts. If you need more directional control with your OctaPlus Lightbank, take advantage of SYNC’s Chimera Accessories like Fabric Grids!
SYNC also has the CHIMERA model #3770 speedring stand adapter so that the weight is not supported by the lighting instrument. Very savvy, indeed.
As the desert treated us to spectacular skies, wind, high temps and the glorious light it is known for, R.J. crafted a series of gorgeous images for Art Director, Diana Phillips. The crew enjoyed our new found desert home and really came together as friends along the way!
Here are a few behind the scenes shots from the shoot:
This Kino Flo Diva Lite 401 is especially designed for digital video capture. The Diva-Lite 401 boasts Kino Flo’s True Match fluorescent tubes complete with both 3200ºK and 5500ºK fixtures and 100 – 0% dimming with minimal color shift and super-low electrical draw.
Ideal for Location Work
Lightweight for ENG, EFP and documentary style field work
Slim profile ideal for shooting in small offices, hallways, or cramped quarters
Low amperage draw
On location, lamps get to full color temperature in three minutes
When finished, no need for cool down period
The (optional) lamps can stay in the fixture for quick transport
Built-in Dimming Ballast
Additional dimming switches
Remote dimmer capability
Optional floziers provide more softening
Honeycomb louvers (sold separately) 90°, 60°, and 45° give more light control
Ball and Socket Mount
Center Mount has a ball and socket design with a lock down handle
At the other end of the Center Mount is a baby receiver (16mm) that can go directly onto a light stand
Note:All fluorescent tubes require 100 hours run-time to reach optimum color output
SYNC had the pleasure of working with German Photographer, Lars Borges and his crew on a long shoot this Spring for Beeline – a cellular and telecommunications company in Russia. (To learn more about Beeline, click here.) As you will see, Beeline’s branding includes just about anything that has black and yellow stripes!
The Production team led by Ola Litkova, Sophia Pashikova, Phil Lee and Konstantin Lavysh and an Art Department led by Christina Brenton and Matilda Gertrude. SYNC provided grip, lighting, additional crew and digital support.
Traveling along the coast from Venice up to Malibu and throughout Los Angeles, this multi-national cast and crew capturing one incredible image after another. Here are some of the images that have been released as well as some killer behind-the-scenes image taken by Lars’ crew!
SYNC is proud to offer a series of Carl Zeiss ZE T* manual focus lenses available now in our rental department. From the 18mm f/3.5 Distagon to the 135mm f/1.4 Apo Sonnar, this series of compact, razor sharp lenses will be sure to amaze!
Fully compatible with Canon EOS cameras with both audible and visual focus confirmation as well as full use of AV, TV and Program modes.
Nowadays, almost all manufacturers only offer AF interchangeable lenses. Anyone who has used an AF lens knows that sometimes the auto focus, although fast, can be inaccurate. This slight defocusing can have a major impact on the overall quality of the image. Learn more about the advantages of manual focusing here.
The current series of Carl Zeiss SLR ZE lenses incorporates the expertise acquired from our professional cine lenses. With optimal color consistency and large rotation angles for extremely accurate focusing and none of the constraints caused by the need to turn a focus motor, these lenses achieve a level of focusing accuracy that is far superior to any conventional AF lenses.
Thanks to the popular range of lens mounts comprising the ZE (Canon EF bayonet mount), the lenses can be directly employed on suitable cameras at high levels of functionality without requiring an adapter. Some of the benefits of Carl Zeiss Optics below are:
SYNC had the great pleasure to be introduced to London-based photographer, Sophie Ebrard in 2013. She has been making quit a splash in the advertising community, especially with her work on the Addidas miCoach campaign.
Adidas created miCoach, the interactive personal coaching and training system and launched the “Get Explosive” campaign recently – featuring Sophie’s images.
With amazing, explosive special effects support from West Efx and digital tech and compositing services from Digital Giant – this extremely challenging project was in very good hands from the beginning stages.
Produced by the incredible Jill Roy at 3Star Productions, this shoot was a tour de force of talented individuals such as Keith Sherins who was in charge of synchronizing multiple cameras as well as figuring out how to freeze exploding powder to capture the signature look of the Adidas campaign.
London based Andrew Howe worked closely with Sophie and SYNC’s own James Abke to define the look of the lighting that would allow her to freeze extreme movement at 12 frames per second. (It was decided that four Arri M40 4K HMI’s would do nicely.)
Together with the talented team over at Sid Lee Agency, lead by Creative Director, Simon Schmitt, the entire crew came together to create one of the most exciting new series of ads of 2013!
Here’s a behind the scenes look at how it all came together!
Explosions were done at each location as well as in the studio . . .
The explosions were plastic pouches filled with powder that a squib ignited . . .
Safety first . . .
The Broncolor Scoro pack provided and incredible 1/8000 of a second flash duration, but it was not fast enough to freeze the ridiculously fast explosion of powder.
The Profoto B4 battery operated pack came to the rescue with it’s 1/25,000 of a second flash duration!
Covered in organic green powder from head to toe, but happy at the end of an amazing shoot!
SYNC connected with Photographer, David Zaitz recently to shoot a very important recruiting book for The Bishop’s School in La Jolla . . .
The Bishop’s School is a renowned and respected 100-year old private school that was faced with the following challenge: How do we create a breakthrough, eye-catching centennial recruiting book that isn’t rooted in historic, sepia-toned photos of the past?
The school hired super-creative Boston marketing firm Holland-Mark to bring a fresh new look to their brand book with a bold new layout. The Design Director at Holland-Mark in turn selected the striking, iconic photography of Mr. Zaitz . . .
This was an instance of all parties literally being on the same page from day 1 and it proved to be a perfect match that resulted in the gorgeous images below!
Thanks to the staff, students and faculty at The Bishop’s School for their overwhelming support in the photography of this project. This was a real team effort and SYNC could not be more proud of its involvement in this project!
SYNC is very pleased to add the EIZO ColorEdge CG246 to our Digital Department! It’s a self-calibrating 24″ display with plenty of bells and whistles. Here are just a few:
Built-In SelfCalibration Sensor
Automate your calibration with the built-in SelfCalibration sensor that is housed within the monitor’s bottom bezel and swings up onto the screen only when calibrating. This sensor eliminates the need for a third-party calibration device and even operates in portrait mode.
Correlation with External Sensors
The monitor can be correlated to the measurement results of an external calibration sensor. After correlating, the built-in sensor will automatically recalibrate to the settings. This is convenient if the monitor is used in a work environment with other monitors and one measurement device must be used as a standard for all calibration.
Reproduces Almost the Entire Adobe RGB Color Space
A wide color gamut reproduces 97% of the Adobe RGB color space so images shot in RAW can be converted to Adobe RGB or images shot in Adobe RGB will be displayed correctly. The colors seen in photos of vibrant blue skies and lush green forests will be reproduced faithfully in a way that cannot be on monitors with an sRGB color space. The wide color gamut also ensures that the monitor reproduces almost the entire ISO-coated and US web-coated CMYK color spaces used in printing.
10-Bit Simultaneous Display
Using the DisplayPort input, the monitor offers 10-bit simultaneous color display* from a 16-bit look-up table which means it can show more than one billion colors simultaneously. This is 64 times as many colors as you get with 8-bit display which results in even smoother color gradations and reduced Delta-E between two adjacent colors.
*A graphics board and software which support 10-bit output are also necessary for 10-bit display.
DisplayPort, HDMI, and DVI-D inputs are included for connecting to various types of graphics boards, The HDMI input also offers direct connection with digital cameras. Two USB upstream ports allow two computers to be connected at once so it’s not necessary to reconnect the USB cable when using the ColorNavigator software and switching between the two computers.
Smooth Display of Video
For video editing or post production work, an overdrive circuit is included to reduce gray-to-gray response time to 7.7 ms and ensure that moving images look clean and sharp with a minimum of ghosting.
Shading Hood for Portrait and Landscape Modes
Most shading hoods can only be used in landscape mode, but this monitor comes bundled with a unique hood that is designed for portrait mode as well. Now you can keep the glare off your screen no matter which mode you work in.
Danish born advertising, fashion and celebrity photographer, Anders Overgaard is one of the most active and passionate clients SYNC has had the pleasure to work with! Anders has a global clientele and his work can be seen promoting such Ad clients as Bill Blass, Esprit, Omega and Saks Fifth Avenue. His editorial clientele includes Harper’s Bizarre, Vanity Fair, Vogue and GQ among others.
Recently Anders, together with his crew, production team from Urban NYC and a small army of hair, make-up, wardrobe and prop stylists collaborated with SYNC’s James Abke and Jacob Khan for the Spring/Summer 2013 Tom Tailor campaign.
We have teamed up for several years in a row to support Anders in creating wonderful images for Tom Tailor. Anders has a relaxed style of shooting that possess a fresh, simmering vitality that has contributed to Tom Tailor’s impressive growth.
Tom Tailor is one of the fastest growing fashion retailers in Germany. Currently in their Top 10, Tom Tailor (started in 1962) is a publicly listed fashion and lifestyle company with retail stores and e-shops in 21 countries!
Featuring 4 brands that produce 12 collections per year, the Tom Tailor Group brings together top photographers from around the world to reach its ever growing customer base.
In this, the first of a two-part series, we are highlighting the current Spring/Summer Collection along with a few behind the scenes images.
This ranch location below is nestled in Thousand Oaks and provided the perfect backdrop for “The Park Is Ours” series of images. Fog curtesy of Roscoe and SYNC.
This awesome skate park in Santa Clarita was the perfect playground for the kids “BMX Bandits“ shoot… except it was raining! The crew did their best to keep everyone (and the gear) warm and dry and Anders captured some great images to round out our last day of shooting.